Wednesday, February 13, 2008

And Action! How to Get Better Results in Email Marketing

By Barbara Mesar

 

Much attention has been given to the importance of having a catchy subject line, readable copy and the crucial steps for mailing list management but I feel the need to point out something that is just as important as the above mentioned which can impact heavily on your email marketing conversion rates.

I'm talking about your call to action - or CTA. Your call to action is your tool to get people to take the next step towards actually buying something or in some instances it is to buy something, so I am amazed that many email marketers fail to give more attention to its design.

Below are a few tips to create better calls to action and achieve better conversions from your email marketing:

Give Me a Reason to Click: Just stating click here and making it a link will not really draw people to do what you say, and when you think about it why should they when they don't know why they should?

If you want people to click on your links and do what you want them to do (download, trial, buy etc) then let them know why its a benefit for them to click. eg. Click here for FREE White Paper

Clearly Express your CTA: Tell your readers exactly what you want them to do and what will happen when they click on your link. If the link will take them to a landing page with images of all the different colours your lamps are available in then "click here" will again not explain your intention thoroughly. A better call to action would be "See all 25 Fantastic Colours Here".

You can Call More than Once: Your CTA must be a clickable link obviously however don't make this the only way that your readers can be directed to your landing page. The natural curiosity of human beings moves your readers to click on names, images, headlines etc so make certain components of the body of your email clickable also which will increase the chances of your readers going to your landing page.

The key to drivcing conversions from your email messages is making it simple for the reader to understand what you want them to do and most of all what benefits they will recieve if they do it. Putting a little more time into designing your calls to action will improve the effectiveness of your email messages.

Barbara Mesar is Marketing Manager at Apex Pacific, the leading developer of Internet Marketing and Web Promotion solutions. Apex Pacific helps organizations of all sizes increase their online marketing presence leading to stronger business results. If you would like to learn how to improve your website performance, visit Apex Pacific at http://www.apexpacific.com Article Source: http://EzineArticles.com/?expert=Barbara_Mesar

 

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Is a Home Business Right For You?
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com

Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people contemplate the benefits of being the owner of their own business.

Are you one of these people?

If you are, it is important to ask yourself some very important questions before you make the uncertain leap into self-employment.

Many dream of the benefits of home business ownership, but few take into account the sacrifices that must be made to bring the dream to fruition. Please don`t make this mistake yourself.

You must approach home business ownership with your eyes wide open. Ask yourself the important questions, and more importantly, answer your own questions openly and honestly.

AN IMPORTANT CONSIDERATION

Are you the type of person who relishes every chance to gather around the water cooler for social interaction?

If so, then home business ownership may not be the right decision for you.

Instead, if you feel that you can be quite content sitting alone at your desk; speaking only to clients and really minding your own home business, then you might have what it takes to succeed as a home business entrepreneur.

If you feel at ease with your own company and don`t need a dozen coworkers milling around your desk, then you, too, could savor the freedoms that will allow you and your family, to live the lifestyle you know you want and deserve.

THE KEY TO HOME BUSINESS SUCCESS

Self-motivation is the key to success when you start a home-based business. You need to possess the ability to push yourself ahead. Your drive and determination will be reinforced with every new sale.

The level of success that you will achieve greatly depends on the time and effort you are willing to plow into your new home business. Your organization, planning and marketing skills, will all be put into practice when you embark on your liberating journey from employee, to being your own boss. In fact, you will be the wearer of many hats and gain a wealth of business experience along the way, when you finally make that commitment to work at home.

YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN SHOULDERS

You will now be the boss. Are you truly able to work independently? Do you have the drive; the tenacity, to persevere with your home based business? Will you be able to invest the necessary time to nurture it, to watch it grow and see it through, from germination to full, glorious bloom? When you`re the boss, you are responsible for the success of your home business, from A to Z, from disappointments to victory.

When you work at home, it will empower you to achieve many things you were unable to do when you were stuck working for that tyrant boss. Remember him? He`s the guy that wouldn`t let you take time off when your baby was sick...the same guy that called you in to work on a public holiday.

A home business means that you can take good care of your family and make money from home, simultaneously. You will have the best of both worlds! Just think--no more dirty laundry piling up--you can do it while you work. No more scurrying around at the last minute searching for a babysitter either. And no more worrying about getting fired; you`ll be the boss!

IN CONCLUSION...

Stay positive and focused on your home based business, even if, when sales aren`t up to par, you get occasional negative remarks or derogatory comments from people with stuffy, dead-end jobs. Ignore their cutting words and bear in mind that success is the best revenge! Keep your admirable, positive attitude at the forefront and show them what you`re made of!

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