Humans are hard wired for fight or flight. That is, humans are wired to be impulsive and act without thinking.
So how can you capitalize on the brain’s need to take action without thinking?
By adding one word to your campaigns right now.
After all, people want what they want right now.
Tomorrow is too late. Yesterday is over. Now is exactly the right moment to act.
So do it now. Add the word and see what happens. I’ll bet your conversions and engagement improves immediately.
Pssst… Are you still wondering what the word is?
Now you better pay attention and add this word right now to your social media posts, ads, calls to action and so forth.
Yes. Now. 😉