Home Business Ideas and Opportunities

Free: The Best Sales Letter Templates

There’s been a trend online for the last 20 years to write sales letters that are shorter and have more and more graphics and fancy images.

Free: The Best Sales Letter Templates

But just because everyone is doing it, does that make it the most effective form of selling?

Maybe not.

Do you remember direct mail selling?

You get a fat white envelope in the mail, and inside is a long form sales letter. No fancy graphics, just plenty of great copy.

Here’s the thing: Anybody and everybody can throw up a sales letter online. And they do.

But when it comes to direct mail, these companies are hiring the best of the best copywriters to write their letters.

How do I know? Because no company in their right mind is going to spend the money to mail thousands (hundreds of thousands, even millions) of these letters unless they know for a FACT that they’re going to convert.

And how do they know? Because they test them. They pit one version against another to determine which one is more effective, and that becomes the control.

Then they write another version and test that against the previous winner, and they keep this up until they are making serious money.

Then they mail out these letters by the tens of thousands or even hundreds of thousands, and the money rolls in.

These are the best of the best in sales letters, and they’re not to be confused with online sales letters in quality.

After all, it costs nothing to slap a letter up on the internet and see if anything sticks.

But mailing out thousands of letters the old fashioned way is a serious investment – which is also why these companies are willing to pay the very best writers 5 figures plus royalties to write these letters.

So, get on as many mailing lists as possible and when these letters start coming in, read and re-read them.

Dissect why they work, and then use them as templates for your own letters.

I have a friend who is experimenting with this very technique, and his first try out of the gate more than DOUBLED his sales compared to the sales letter he was using.

He simply took a sales letter that he’s received in the mail twice (a sure sign it’s converting) and he used it as a template for his online letter for his own product.

He didn’t use any graphics at all. No flash and no sparkle – just a plain old sales letter full of words that convinced his online buyers to… BUY.

Try it. You never know – maybe you’ll double your sales, too.

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Free: The Best Sales Letter Templates

There’s been a trend online for the last 20 years to write sales letters that are shorter and have more and more graphics and fancy images.

Free: The Best Sales Letter Templates

But just because everyone is doing it, does that make it the most effective form of selling?

Maybe not.

Do you remember direct mail selling?

You get a fat white envelope in the mail, and inside is a long form sales letter. No fancy graphics, just plenty of great copy.

Here’s the thing: Anybody and everybody can throw up a sales letter online. And they do.

But when it comes to direct mail, these companies are hiring the best of the best copywriters to write their letters.

How do I know? Because no company in their right mind is going to spend the money to mail thousands (hundreds of thousands, even millions) of these letters unless they know for a FACT that they’re going to convert.

And how do they know? Because they test them. They pit one version against another to determine which one is more effective, and that becomes the control.

Then they write another version and test that against the previous winner, and they keep this up until they are making serious money.

Then they mail out these letters by the tens of thousands or even hundreds of thousands, and the money rolls in.

These are the best of the best in sales letters, and they’re not to be confused with online sales letters in quality.

After all, it costs nothing to slap a letter up on the internet and see if anything sticks.

But mailing out thousands of letters the old fashioned way is a serious investment – which is also why these companies are willing to pay the very best writers 5 figures plus royalties to write these letters.

So, get on as many mailing lists as possible and when these letters start coming in, read and re-read them.

Dissect why they work, and then use them as templates for your own letters.

I have a friend who is experimenting with this very technique, and his first try out of the gate more than DOUBLED his sales compared to the sales letter he was using.

He simply took a sales letter that he’s received in the mail twice (a sure sign it’s converting) and he used it as a template for his online letter for his own product.

He didn’t use any graphics at all. No flash and no sparkle – just a plain old sales letter full of words that convinced his online buyers to… BUY.

Try it. You never know – maybe you’ll double your sales, too.

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How to get the BEST Affiliates to Promote Your Products

Actually, I wanted to title this… “How to get the best affiliates to promote your products, put your links on their download pages, give you free solo ads, place your products in their funnels and send you lots of money and prizes.” …but obviously that title would be a bit long.

How to get the BEST Affiliates to Promote Your Products

If you’ve ever promoted a product with a big launch, then you’ve probably seen those things called a ‘leader board.’ Usually it’s the top ten – although it could be top 15, top 20, etc. – affiliates at any given moment during the campaign.

Here’s the thing about leaderboards – everyone who is in on the launch can see them. And everyone knows who is at the top and who finishes at the top, too.

Being at or near the top of a leaderboard means of course that you are making good commissions, but it can also mean prize money. Some affiliates and list owners make five figures a year in prize money alone.

But being at the top of a leader board gives you a lot more than money – it also means you’re going to get some great offers from other product owners who want you to promote their products.

They’ll contact you asking you to mail out for them, and in return they’ll offer to mail for you when you launch products.

These reciprocal mailings can get you a lot of money, and not just from the people who ask you to promote.

When a product launches, there is a group of affiliates who are in on the initial launch, and another group who sees the launch happening and decides to jump on board at the last moment.

So having even one or two big name marketers promoting your product can result in dozens of other affiliates promoting as well.

But what if you don’t want a reciprocal mailing? Then you can ask for something else, like a free solo ad to their lists, an ad on their download pages, or you can ask that they promote one of your products in their product funnel.

Frankly, you can ask for anything you want. Free membership for life? Sure. Special deals for your readers? You bet. Advice and coaching? Yes.

Getting onto the leaderboards can do wonderful things for your business besides earning you commissions.

So how do you get on the leaderboards?

Obviously having a large responsive list full of people who trust you is one way.

But what if you don’t have a large list yet?

Then you might want to team up with other marketers. You’ll have to share in the commissions, but then you’ll also get to share in the perks as well.

Just make sure that your name appears on the leaderboard, and not some generic business name.

You want everyone to know that you’re on that board so you can get some of the perks that come from being a top dog.

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