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In 2016, Andrew Rea started posting YouTube videos under the alias Oliver Babish (a character name from The West Wing) where he recreates interesting recipes from popular movies and TV shows, like the ratatouille from the movie Ratatouille, the Krabby Patty from Spongebob, and Michael Scott’s Pretzel from The Office.
Today, he has over 9.3 million subscribers and he’s making over $12,000,000
In this video, we’ll take a look behind his business, to hopefully inspire you to get started on YouTube.
Links to videos/resources mentioned in the video:
@Babish Culinary Universe: https://www.youtube.com/c/bingingwithbabish
Babish Cookware: https://www.bingingwithbabish.com/cookware
Babish Equipment List: https://www.bingingwithbabish.com/equipment-list
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