If you’re thinking Snapchat is just a high schooler’s toy, you might want to reconsider.
Conde Nast has just created an entire Snapchat dedicated content team to create weekly Discover editions of Wired, Self and GQ. Says Conde Nast, “We found the audience on Snapchat was super engaged, and it was a fun, new way to present our content and to expand the brand.”
If Snapchat is working for other businesses, it might just work for yours, too. Take a look at these stats:
- Snapchat has 100 million active daily users
- 86% of Snapchat’s users are in the 13-37 age range
- Over 5 billion videos are viewed on Snapchat every day
- Plenty of adults, brands and businesses now use Snapchat, which is why it’s become a viable tool for reaching your customers.
Why Snapchat might be good for your business:
1: It’s where the under 40 crowd hangs out. Snapchat is now perhaps THE best way to reach a younger audience. Once Facebook went mainstream, young people left in droves. Where did they end up? Snapchat.
2: Mobile is taking over the marketing world. Over 50% of people in the United States use their mobile device more than their desktop or laptop to stay on top of trends and research products.
3: It’s timely. You can create a quick tip video, upload it and get views almost immediately. And since the messages expire, it has an immediacy you can’t find anywhere else.
4: Building real relationships. You can send messages directly to individual followers, building deeply personal relationships with them. With other social media networks, this is almost impossible to do.
5: Targeting is user friendly. While Snapchat doesn’t have fancy targeting methods, what it does have is user friendly and simple enough that you can find your true audience.
6: Engage your audience. You can run a campaign where your audience watches a video to get a promo code. Or you can hold a contest. Or have a campaign where your audience takes snaps of your product. The possibilities are fun and exciting.
7: No force feeding. Unlike many other advertising methods, Snapchat won’t repeatedly force ads in front of an audience. This means users who do view your ad will have a more positive experience of the ad and your brand.
8: It’s easy to partner with influencers. There are so many well-known personalities using Snapchat these days, it’s easy to discover big names. And these folks can help you reach audiences you’d never before considered.
9: Snapchat was actually made for mobile. This means your video will show full screen – even when vertical – unlike Facebook or Youtube. This makes for a better user experience.
10: It’s cool. Facebook tried to acquire Snapchat with a $3billion offer. Snapchat said no. So why did Facebook want Snapchat? Because they wanted to be cool again with the younger audience.
11: The time is right. Advertisers haven’t yet flooded Snapchat with their marketing messages, so you can get ahead of the game.
12: The audience is huge. Over 100 million users are already on Snapchat. And it’s growing fast, too. Seriously, what are you waiting for?
If you get on Snapchat today you’re going to be a long way ahead of your competitors who are still trying to figure out Facebook advertising.
Your first step is to get used to the platform. Work with it on a personal basis until you’re comfortable and you can decipher the rules of marketing etiquette. If you’re reasonably active, this shouldn’t take you longer than a week or two.
Then and only then should you branch out and begin using it for business.