Wondering how to start a cleaning business? Learn from Austin Miller, who started Spruce Clean with just $300 in 2018. In 3 years, he’s grown this investment into a Seattle’s #1 house cleaning business, with a line of retail products and plans to expand through national franchising. We’ll find out the secrets to his fast growth in today’s follow-up interview.
When we last talked to Austin about how to start a cleaning business, Spruse Clean was about to launch their new line of home cleaning products. Today, we’ll talk to him about how the roll-out went and which of their new cleaning products has proven to be the most popular. We’ll also hear why he’s decided that franchising is the next step for Spruse Clean, and how a cleaning service business owner can set themselves up for franchising success.
One of the biggest keys to Spruse Clean’s success has been their remarkable performance on Yelp! Austin’s shared some tips for using the platform before, and in this interview we’ll get more of his insights on maximizing review platforms to grow your revenue as a small business. Austin has also designed a Yelp! course for business owners that he’s about to launch. We’ll hear what benefits educational content can have for a business, and what motivated him to share these insights with other entrepreneurs.
A cleaning business start up can be a great choice for a first-time entrepreneur, and Austin’s story is proof. We’ll learn what steps he followed to turn a few hundred bucks into a cleaning company valued at $14 million, as well as his advice to beginning entrepreneurs for starting a cleaning business the right way.
If you’re looking for new ways to scale and grow your business, you’ll want to hear the advice Austin has to offer in this video! You can find out more about Spruse Clean at their website, https://spruseclean.com/.
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If you want to see our first conversation with Austin, you can check it out here:
How to Start a $62,000 per Month Cleaning Business from Scratch ►
Or watch these other owner interviews for more insights on the cleaning industry:
How to Start a Cleaning Business (That Makes $25,000/Month) ►
A Real-Life Look Into Running a $100K/Year Cleaning Business ►
1:52 Meeting Austin
2:42 Revenue and Profit Margins
3:06 Continued Sales Growth
4:18 How To Start a Cleaning Business
6:09 Monthly Marketing Budget
7:17 Roadmap to 1 Million Dollars
9:35 Best Time To Start a Cleaning Business
10:33 Navigating Through the Pandemic
12:19 Building More Locations
13:43 Retail vs Service Based Business
15:09 Product Sales
16:01 Choosing Manufactures
17:06 Marketing Strategies
18:09 Yelp Business Course
19:59 Starting the Franchising Process
21:55 Products SKUs
23:00 Hiring Employees
26:20 Dealing with Customer Disputes
29:04 Retention on Hires
30:43 Running Locations Separately vs Franchising
31:38 Evaluation on the Company
34:14 Marketing Spend Increase Update
35:13 What Contributed to Success
36:40 Advice for Running a Business
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