Starting a shoe line business that brings in $60K/month in revenue—does that sound interesting to you? Today, we’re talking to Afshan Abbas, founder of Fuchsia Shoes, to find out how to start a shoe line from scratch and grow it into a profitable business.
Afshan hasn’t always worked in fashion. She was working as a software engineer when she took a trip to Pakistan, where a pair of shoes bought as a souvenir would change her life.
So many people asked her where she got them that she knew she’d found an untapped market—and she was right. Since opening, Fuchsia has sold more than 15,000 pairs of shoes.
On today’s episode, we’ll ask Afshan what went into starting a shoe line, including how much she invested to get started and how she connects with customers.
You’ve probably seen influencers on Instagram wearing Fuchsia shoes. We’ll find out why Fuchsia shoes have become so popular with influencers and how that’s helped increase their visibility and brand recognition.
One unique aspect of Fuchsia shoes is that they’re sustainably produced. We’ll find out what extra challenges there are in starting a shoe line that’s sustainable and why that’s such a key aspect of the company’s values.
If you want to know more about Fuchsia, you can visit them online at https://fuchsiashoes.com.
Make sure to watch Part 2: https://www.youtube.com/watch?v=x4OSjBXG3To
For comprehensive guide to starting your own shoe line brand, check out our blog: https://www.upflip.com/blog/how-to-start-a-shoe-line
Blog posting coming soon.
Connect with us through Instagram: https://www.instagram.com/upflip
1:40 Meeting Afshan
2:45 Initial investment
3:33 Number of pairs sold
4:49 Advantage of online sales
5:51 Fuchsia’s marketing approach
7:02 Attention and visibility with Instagram influencers
9:11 Utilizing space
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